In time for the start of the <link http: unfccc.int meetings warsaw_nov_2013 meeting external-link-new-window>19th World Climate Conference in Warsaw, myclimate has launched a cross-media campaign for climate protection. Using the media of print, eBoard, radio and film, attention is drawn to climate change in a way that is humorous rather than alarmist. The subject of climate change thus eludes nothing and no one, whether it’s Swiss celebrities or traditional children’s songs.
The campaign’s motto is: "Climate change affects Switzerland too." In print and on eBoards, myclimate "climate changes" the names of Swiss celebrities to draw attention to the effects of climate change. Tranquillo Barnetta becomes a threatening tornado, and Rainer Maria Salzsee (Salt Lake) is sure to excite the attention of Swiss sports fans. The text adds appear in Freespace for <link http: www.20minuten.ch external-link-new-window>20 minutes.
Well-known Swiss children's songs with unexpected climate-related variations can be heard on the radio. In "Heile, heile Säge," for example, the rain finally stops after 15 days. And in "Hop, hop, hop", it’s a zebra that gallops rather than a pony. These are the songs of the "Schwiizergoofe", famous from the Children’s Music Project from Swiss hit producer <link http: www.hitmill.ch external-link-new-window>Hitmill. The spots are being launched exclusively on Radio Zürisee.
For Christmas, myclimate carries this theme into the medium of film. Clients and friends can already enjoy an early <link http: www.youtube.com external-link-new-window>digital Christmas post.
The campaign was designed and implemented pro bono by the agency <link http: kspch.ch external-link-new-window>KSP, based in Zurich.