myclimate has been conferring the Performance Label exclusively on participants in the Performance Program since January 2013. “Performance”, written out in magenta right above the usual myclimate label, tells consumers that a participant is deeply committed to climate protection. In other words, not only does the company offset its greenhouse gas emissions, but it makes an independent effort to avoid and reduce greenhouse gas emissions as part of the myclimate Performance Programme.
Once again, the Scholz & Friends in Zurich advertising agency helped us to enhance the myclimate label on a pro bono basis. Our thanks go out to them.