RIDE GREENER, an environmental and climate education campaign for young winter sports enthusiasts, has quickly become firmly established in the Swiss snowboarding and skiing scene. This winter, RIDE GREENER will once again be making an important contribution to climate protection and will be providing specific recommendations for environmentally-conscious behaviour in the mountains.
The RIDE GREENER Days for young people will be held for the second time at the start of 2013. The Green Rider app was launched especially for this year. This Facebook app will allow snowboarders and skiers to calculate their CO₂ snow print for the first time.
As a relatively new initiative, RIDE GREENER depends on partners and is joining forces with kindred spirits. myclimate is supporting RIDE GREENER's activities with professional advice and personnel. The cooperation will be further intensified for the coming season. "The young people enlisted by RIDE GREENER value the outdoor winter sport experience and are generally well aware of the responsibility towards the environment. RIDE GREENER allows us to help them to proactively accept this responsibility," says Basil Gantenbein, Project Leader Climate Education at myclimate.