Nominated for the Milestone Award

myclimate's Cause We Care initiative has been placed on the shortlist for the most important award in Swiss tourism. By doing so, the jury of the Milestone Award are acknowledging the impact that it has had so far. Since its launch, more than 48 tourism service providers have joined myclimate's Cause We Care. The customer acceptance and performance record for global and local climate protection are also impressive.

Along with eight other projects, myclimate's Cause We Care initiative is featured in this year's final selection for the main prize in the Innovation category for the Milestone Award 2019. “The idea of offsetting our ecological footprint is nothing new. The project's innovation lies in the fact that service providers and customers participate together and the amounts are reinvested locally. The project combines offsetting on the customer and provider side a very smart way,” cites the Milestone jury with regard to why the myclimate programme can count on its chances of winning. The winners will not be made known until the award ceremony. This will take place in the presence of Federal Councillor Guy Parmelin on 12 November at the Kursaal Bern.

The nominated projects for Milestone 2020

“We were very pleased to hear about the nomination. Cause We Care is very well received by tourism service providers as well as their customers and guests. This is now also receiving confirmation from Swiss tourism experts. The other nominated projects are also great. We're looking forward to 12 November with excitement and optimism,” says Basil Gantenbein, Cause We Care Project Manager at myclimate.


20 years of Milestone

The Milestone is the Swiss Tourism Award. For 20 years, htr hotel revue and hotelleriesuisse, with support from the State Secretariat for Economic Affairs SECO, have been awarding prizes to innovative projects as part of Innotour. In doing so, the initiators contribute to promoting the industry's innovativeness. On the occasion of the anniversary, the Milestone Premiere sponsorship award will be presented for the second time in addition to the main category of Innovation – as will the young talent and the Life's Work awards. The submitted concepts will be evaluated and selected by an expert jury of well-known tourism experts. In 2012, myclimate won the Milestone for the educational project “KlimaLokal Zürich-Nord”.


myclimate Cause We Care

Participants of myclimate Cause We Care offer their customers or guests the opportunity to voluntarily invest a small amount in climate protection and sustainability when booking a service or purchasing a product. Part of this contribution is used to offset the climate-damaging emissions associated with the product via high-quality carbon offset projects from the myclimate foundation. The product or service is thereby rendered climate-neutral.

What is special about myclimate Cause We Care is that the company or organisation in question matches the contribution and pays the same amount into a special-purpose fund. Together with the remaining customer contributions, the fund finances climate protection and on-site sustainability measures. The uses of the fund and the local projects are verified by myclimate. The programme is supported by Innotour, the programme to promote innovation in tourism run by the State Secretariat for Economic Affairs SECO.

In the first project year 2018, myclimate Cause We Care implemented 850,000 climate-neutral bookings and offset 21,500 tons of CO₂ emissions. In addition, the mechanism provided 425,000 Swiss francs for local sustainability projects.

More about myclimate Cause We Care

Stay informed!