On the initiative of Coop, myclimate joined forces with WWF and Bio Suisse to set up three of its own local climate protection projects in Switzerland. Partners to these climate protection projects are organic (Bio Suisse) Swiss farmers and processors, as well as regional farmers and processors for Miini Region. As a result, Coop is now implementing some of its own carbon offset projects along the supply chain and directly within Switzerland. The fact that a Swiss retailer is thus fostering small, but sustainably oriented businesses in Switzerland and contributing to climate protection at the same time is exemplary and pioneering.
Coop funds and initiates the programme as part of Taten-statt-Worte, meaning “actions not words”. myclimate is responsible for the project management and execution. WWF also ensures the highest sustainability requirements and Bio Suisse supports the project with its expertise and contacts among organic farmers.