The Green Frame is a form of advertising developed by the Goldbach Group that is specifically aimed at sustainable advertisers and can be used in various media genres. Since sustainability is not part of the Goldbach Group's core business, the expertise of myclimate was called in. Together, the idea of the Green Frame was refined and implemented.
Every advertising agency that books the Green Frame was first checked for sustainability by means of a questionnaire commissioned by Goldbach and developed by myclimate. The questionnaire can be viewed here. Only those who achieve at least half of all points are allowed to book the Green Frame and thus present themselves accordingly to consumers.
If you have any questions about Green Frame, please do not hesitate to contact Remo Hämmig, Sustainability Manager of the Goldbach Group or Irina Ignat, Team Leader Marketing at myclimate.
Questionnaire
Contacts:
Remo Hämmig
Goldbach Media (Switzerland) AG
Head of Partner Relation Management TV
remo.haemmig@goldbach.com
Irina Ignat
myclimate
Team Leader Marketing
irina.ignat@myclimate.org
*All participating clients have been informed that the answers may be verified by Goldbach and myclimate through an external audit. We reserve the right to randomly check the truthfulness of the customers' answers.