myclimate sees itself as a partner for effective climate protection - globally and locally. Together with partners from industry and private individuals, myclimate aims to shape the future of the world through advisory and educational services as well as its own projects. As a non-profit organisation, myclimate pursues this in a market-oriented and customer-focused manner.

Sustainability and climate protection in tourism are in demand. The industry is already particularly affected by climate change and its consequences. myclimate has been supporting the tourism industry for many years in the design of environmentally and climate-friendly guest offers, operational measures for CO₂ reduction and in the processing of financial contributions to high-quality climate protection projects based on unavoidable emissions.